CONTENT DISTRIBUTION: 3BL PROFESSIONAL
2023 Wrap-Up Of
Trends And Impact
Elevate Your Impact in the New Year with 3BL
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YOUR PARTNER IN PURPOSE
2023 Wrap-Up of Trends And Impact
3BL Professional distributes your purpose-driven content to a global audience of stakeholders.
At 3BL Media, we pride ourselves on being your partner in purpose, and we're here to help you when it matters most. Explore our COVID-19 insights to guide your response, and if you need a more active partner as you chart the way forward, please get in touch with us. SEE MORE.
A Snapshot of the Flexible Media Releases (FMRs) Published in 2023
As the final act of 2023 nears, we are thrilled to cast a spotlight on our year-end wrap-up. On the grand stage of sustainability and social impact news, this has been a year filled with resilience, innovation, challenges and successes.
This report is a reflection of the impact companies are making in environmental, social, governance (ESG) every day. So, let's draw back the curtains as we invite you to explore our 2023 trends in content, audience data, published media, and more!
18,037,365
Views
Top Published Content Categories of 2023
A year-end retrospective of data & stories from the 3BL platform.
130,843,810
Impressions
7,744
Total FMRs Published*
The five content types that are published via the 3BL platform are articles, blogs, multimedia, newsletters, and press releases.
We have tracked the performance of each content type that has been published by 3BL users on the platform in 2023 and found that articles garnered the most pageviews, impressions, and engagement from audiences. On the low end of the spectrum were newsletters.
Top 3 Content Categories
Diversity & Inclusion............................................................................................................................................................................. 995 Published FMRs
Philanthropy & Cause Initiative................................................................................................................................................... 989 Published FMRs
Responsible Business Employee Engagement............................................................................................................... 751 Published FMRs
Top 3 Categories with the Highest Engagement
Innovation & Technology...................................................................................................................................................................................................... 16.6%
Research, Reports & Publications...................................................................................................................................................................................... 15%
Sustainable Finance & Socially Responsible Investment.............................................................................................................................. 14.7%
Top 3 Categories with the Most Pageviews
Diversity & Inclusion......................................................................................................................................................................................................... 2,301,218
Philanthropy........................................................................................................................................................................................................................ 2,100,851
Responsible Business Employee Engagement........................................................................................................................................... 1,643,956
3BL's 23 Favorite Stories of 2023
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Top Performing Content Types Published Across the 3BL Platform
Article
Pageviews: 6,115,051
Impressions: 43,781,750
Engagement Rate: 14%
Blog
Pageviews: 4,632,638
Impressions: 33,055,323
Engagement Rate: 14%
Multimedia
Pageviews: 1,634,191
Impressions: 12,906,369
Engagement Rate: 12.7%
Newsletter
Pageviews: 95,064
Impressions: 786,343
Engagement Rate: 12.1%
Press Release
Pageviews: 5,560,421
Impressions: 40,314,025
Engagement Rate: 13.8%
An FMR refers to a piece of content published on the 3BL platform in a custom-branded newsroom that is shared with our unrivaled distribution network of ESG-focused websites, key investment stakeholders including 300K+ Bloomberg terminals, mainstream media outlets, ratings & rankings agencies, and more.
Top 3 Content Categories
Diversity & Inclusion:
995 Published FMRs
Philanthropy & Cause Initiative:
989 Published FMRs
Responsible Business Employee
Engagement:
751 Published FMRs
Top 3 Categories with Highest Engagement
Innovation & Technology: 16.6%
Research, Report & Publication: 15%
Sustainable Finance & Socially Responsible Investment: 14.7%
Top 3 Categories with the Most Pageviews
Diversity & Inclusion: 2,301,218
Philanthropy: 2,800,851
Responsible Business Employee Engagement: 1,643,956
As of October 31, 2023