CONTENT DISTRIBUTION: 3BL PROFESSIONAL
How 3BL helped Workiva maximize its ESG content and demonstrate its thought leadership.
Ready To Amplify Your Stories?
Automatic Slideshow
Change image every 2 seconds:
YOUR PARTNER IN PURPOSE
How 3BL helped Workiva maximize its ESG content and demonstrate its thought leadership.
3BL Professional distributes your purpose-driven content to a global audience of stakeholders.
At 3BL Media, we pride ourselves on being your partner in purpose, and we're here to help you when it matters most. Explore our COVID-19 insights to guide your response, and if you need a more active partner as you chart the way forward, please get in touch with us. SEE MORE.
INDUSTRY
Software
FOUNDED
2008
BUSINESS TYPE
Public Company
HEADQUARTERS
Ames, IA
The challenges
Workiva wanted to drive brand awareness among sustainability professionals and demonstrate its thought leadership.
The outcomes
3BL enabled Workiva to amplify its content in a less formal way than a traditional news wire service and distribute its content in front of a new target audience that is critical for Workiva's business.
What Workiva would say to anyone considering using 3BL:
3BL is unlike any other platform I've worked with in the past. I think of it almost like an informal wire service that enables us to get in front of a very specific, niche audience - sustainability professionals and teams, which is a key target for our business. Not only is the platform unique, I have been blown away by the service I've received. My rep, Mark, is thoughtful, quick to respond, and just generally a pleasure to work with. And I consider myself a tough critic.
Workiva has a mission to power transparent reporting in pursuit to help create a better world.
Workiva is the only platform uniting financial reporting, ESG, audit and controls. With an abundant amount of environmental, social, governance (ESG) content, Workiva sought to position its communication in front of key stakeholders.
3BL's massive reach through its multichannel distribution connected the right audience to Workiva.
"We've expanded our reach, found another way to amplify our content in addition to press releases and social media, and driven incremental traffic to our website on a weekly basis."
In pursuit of solidifying its place as a thought leader in the world of sustainability, Workiva's ESG Talk podcast has brought dozens of ESG leaders together to have insightful conversations, turning complex topics into opportunities for impact.
"3BL has played a significant role in the growth of ESG Talk, a weekly podcast presented by Workiva that ranks in the top three of all podcasts focusing on ESG."
