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Subaru of America Raises Awareness and Showcases Brand Initiatives with 3BL's Sponsored Series
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Subaru of America Raises Awareness and Showcases Brand Initiatives with Our Sponsored Series
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FOUNDED
1968
BUSINESS TYPE
Wholly owned subsidiary of Subaru Corporation of Japan
HEADQUARTERS
Camden, New Jersey
The challenges
Subaru of America, Inc. wanted to increase its brand awareness among sustainability and corporate social responsibility professionals and showcase its various initiatives, including the Subaru Love Promise commitment and its dedication to being More Than A Car Company®.
The outcomes
The 3BL's Sponsored Series, penned by the TriplePundit team, empowered Subaru of America to share the narrative behind their initiatives, effectively raising awareness of the brand's social impact through meaningful content that resonates with their target audience.
Subaru of America demonstrates its commitment to environmental sustainability, animal welfare, health initiatives, community support, and education through various impactful programs and partnerships.
"At Subaru, our collective commitment to being More Than a Car Company means embracing the responsibility to uphold that pledge across every aspect of our operations. While we are proud of our achievements over the last year, we remain focused on continuing to do better, enhancing the world we inhabit, and empowering the people in our communities,” notes Jeff Walters, President and COO of Subaru of America.
Utilizing 3BL's Sponsored Series, Subaru has effectively brought meaningful content to its target audience, generating awareness of its key programs throughout the year. This approach, described as "an effective turn-key tactic," has become an essential part of their toolkit. The 3BL team, praised as "a pleasure to work with," collaborates closely with Subaru to create impactful campaigns.
The Sponsored Series comprises six meticulously crafted editorial articles written by the TriplePundit team. These articles are designed to help brands showcase their values and demonstrate their impact, moving beyond mere rhetoric to highlight real-world contributions.
What would Subaru say to anyone considering 3BL:
The 3BL [and TriplePundit] Sponsored Series quickly became an effective turn-key tactic in our toolkit to generate awareness for key programs throughout the year. The platform and process are user-friendly, and the team is a pleasure to work with. Our rep, Mary Mazzoni, is informative, accommodating, quick to respond, and keeps things moving.