2022 3BL Forum: Brands Taking Stands® 
Speaker Proposals

3BL Forum: Brands Taking Stands® –
NOW WHAT?

Pier Sixty, New York, NY 
or on a Device Wherever You Are
 
October 25, 2022

We welcome submissions by CEOs and senior leaders on ideas related to Brands Taking Stands® – Now What? Our wide-ranging topics, one:one interviews and panel discussions are designed to shed light on those multi-faceted considerations and diverse perspectives brought to bear as business leaders must navigate this complex new era of purpose, ESG and stakeholder primacy.

If your proposal is accepted, 3BL Forum’s Executive Producer will work with you to identify where you fit on one of our main stage sessions.

Complete the form to download the 2022 Call for Speakers Proposal Form and Guidelines.

Please note, that upon submission, the PDF download will begin immediately. 

What's so great about your product/service?

How will a customer's life improve from using your product/service? If you can get anything above a 5% conversion rate in the health industry, you should ask for a raise.

List a benefit of your offer or service.

List a benefit of your offer or service.

List a benefit of your offer or service.

List a benefit of your offer or service.

List a benefit of your offer or service.

List a benefit of your offer or service.

OUR AWARD-WINNING PRACTICE HAS BEEN FEATURED IN

What services do you offer to provide value to a customer?

How will a customer's life improve from using your product/service? If you can get anything above a 5% conversion rate in the Health industry, you should ask for a raise.

Don't sweat the complexity of your language too much. We didn't see a lot of dependence in the Health industry on reading level.

COMPLEXITY OF LANGUAGE

LANGUAGE

For every additional percent of copy that used language evoking feelings of fear, we saw conversion rates that were 10% lower.

BE AS CONCISE AS YOU CAN

We saw a consistent negative trend in conversion rates with longer pages. On average, pages with 750 words converted 30% fewer visitors than pages with 500 words

COMPLEXITY OF LANGUAGE

Associated with fear in health: pain, loss, disease, injury, hearing, weight, treat, worse, surgery, dentistry, confidence, emergency, medical, hospital, avoid, problem, cancer, procedure, diagnosis, change

Hours

Mon:
Tue:
Wed:
Thu:

9:00am - 7:00pm
9:00am - 7:00pm
9:00am - 7:00pm
9:00am - 7:00pm

9:00am - 5:00pm
9:00am - 5:00pm
Closed

Fr:
Sat:
Sun:

Location

245-700 Brocales Avenue
New Westminster, BC V3M 0G3

A closing reminder of your offer.

This is your last shot at converting someone. Make it good. (But not too pushy.)

www.3BLforum.com