THE CONVERSATION CONTINUES

3BL Forum: Brands Taking Stands®–Business Elects to Lead 
Pier Sixty, New York 

Due to the COVID-19 pandemic, we are postponing our October 2020 Forum until 2021. We hope you, your family and colleagues stay safe and healthy during these challenging times.

3BL Forum will continue its newly established tradition of bringing corporate leaders together on a fast-paced main stage, keenly focused on the ‘why’ and ‘how’ as business amplifies its leadership and elects to lead on environmental, social and governance issues.

Our main stage will feature legacy companies, sustainable businesses, NGOs and leading agencies. This 2-day conversation will be curated to bring forth new perspectives, nuances in thinking, candid insights, and revelations above and beyond the ordinary. 

Complete the form below to stay tuned on what’s our next.

What's so great about your product/service?

How will a customer's life improve from using your product/service? If you can get anything above a 5% conversion rate in the health industry, you should ask for a raise.

List a benefit of your offer or service.

List a benefit of your offer or service.

List a benefit of your offer or service.

List a benefit of your offer or service.

List a benefit of your offer or service.

List a benefit of your offer or service.

OUR AWARD-WINNING PRACTICE HAS BEEN FEATURED IN

What services do you offer to provide value to a customer?

How will a customer's life improve from using your product/service? If you can get anything above a 5% conversion rate in the Health industry, you should ask for a raise.

Don't sweat the complexity of your language too much. We didn't see a lot of dependence in the Health industry on reading level.

COMPLEXITY OF LANGUAGE

LANGUAGE

For every additional percent of copy that used language evoking feelings of fear, we saw conversion rates that were 10% lower.

BE AS CONCISE AS YOU CAN

We saw a consistent negative trend in conversion rates with longer pages. On average, pages with 750 words converted 30% fewer visitors than pages with 500 words

COMPLEXITY OF LANGUAGE

Associated with fear in health: pain, loss, disease, injury, hearing, weight, treat, worse, surgery, dentistry, confidence, emergency, medical, hospital, avoid, problem, cancer, procedure, diagnosis, change

Hours

Mon:
Tue:
Wed:
Thu:

9:00am - 7:00pm
9:00am - 7:00pm
9:00am - 7:00pm
9:00am - 7:00pm

9:00am - 5:00pm
9:00am - 5:00pm
Closed

Fr:
Sat:
Sun:

Location

245-700 Brocales Avenue
New Westminster, BC V3M 0G3

MAP

A closing reminder of your offer.

This is your last shot at converting someone. Make it good. (But not too pushy.)

CALL TO ACTION

BEFORE

AFTER

www.3BLforum.com