HOW BRANDS
COMMUNICATE PURPOSE
BEAUTIFUL
LOCATION
Located right off of Gateway Rd. at Drake Street, Allhër apartments are within a short walking distance to Yaletown, the West End, and English Bay. This central location situates Ahllër close to numerous restaurants, café's, retail shops and city parks such as George Wainborn Park, David Lam Park and even Sunset Beach Park.
3940 Gateway Rd. Brookefield, Vancouver 53045
YOUR PARTNER IN PURPOSE
Consumers, investors and employees are demanding that companies enact change and demonstrate purpose beyond generating profit.
Take a look at brands that have risen to meet stakeholder expectations and the interesting ways they communicated their good work on environmental, social and governance (ESG) topics.
WITH 2030 FAST APPROACHING, TALKING ABOUT PURPOSE ISN'T ENOUGH TO DELIVER THE SUSTAINABLE DEVELOPMENT GOALS
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STEPHANIE SAKAKIBARA
MICHAEL DILLEY
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E- name@company.com
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We were so fortunate to have found Sam when we moved to Van. As our Realtor, he helped us find the right house in the right neighborhood for the right price.
Sylvie Aucoin
FUN, FESTIVE & FIERCE:
CELEBRATING DIVERSITY, EQUITY & INCLUSION
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3BL Professional arms you with the tools you need to amplify your ESG stories and provides single-point access to the world's largest audience passionate about purpose.
Make 2020 the year your story breaks through.
3BL Professional arms you with the tools you need to amplify your ESG stories and provides single-point access to the world's largest audience passionate about purpose.
Make 2020 the year your story breaks through.
Consumers, investors and employees are demanding that companies enact change and demonstrate purpose beyond generating profit.
Take a look at brands that have risen to meet stakeholder expectations and the interesting ways they communicated their good work on environmental, social and governance (ESG) topics.
HOW BRANDS
COMMUNICATED PURPOSE IN 2019
YOUR PARTNER IN PURPOSE
Brand experiences take communicating purpose to
the next level. When done right, they create a deep emotional bond between audiences and brands. But how does a company execute a brand experience authentically? For United Airlines, whose purpose is "Connecting People. Uniting the World," it meant hosting its first-ever Drag Queen Brunch to celebrate the diversity of its employees and the people they serve. To attend the event, participants donated air miles to United's charity partner, The Trevor Project, a nonprofit that provides intervention and suicide prevention for LGBTQ youth.
Marketers have long been told that an average user's attention span is eight seconds. Many best practices suggest making content as concise as possible. HP defied this logic with a long-form story on how iOrthotics is using its 3D printers to help patients gain the ability to walk or improve their mobility.
The story follows Christopher, an 8-year-old boy from Australia, as he takes his first steps since he was weakened by a stroke. Dean Hartley, podiatrist and co-founder of iOrthotics, sums it up best when he says, "This is why we do it. You see that smile on his face. Then you see the smile from the parents. It’s amazing."
STIRRING UP CONVERSATIONS ABOUT EQUALITY
Brands are living in woke times—and employees know it too! Now, recruiting and retaining top talent hinges on addressing equal opportunity and accountability to build an inclusive workplace. Sharing what a company is doing to become an employer of choice is paramount to having success.
Bacardi did that during its Spirit Forward Women Empowerment Series by exploring timely topics such as representation, innovation and disrupting the status quo. The series featured a diverse set of voices and aimed to provide the tools, solutions, relationships and know-how to unleash the potential and advancement of women in hospitality.
HARNESSING PASSION TO BREAK THROUGH AND COMBAT PRESSING ISSUES
Brands are expected to take stands on issues central to their business. With this new normal, how can a brand break through the noise? Take a page from Timberland's book.
The outdoor lifestyle brand launched its largest-ever global campaign, "Nature Needs Heroes," which aims to plant 50 million trees around the world by 2025 and calls on consumers to join the movement by taking small, simple actions for a healthier planet. Harnessing the brand’s passion for nature and the energy of the fashion world, the campaign celebrates 12 eco-heroes who are making lasting change for the environment and their communities.
Since launching, the initiative has come to life through robust media activations across print, digital, out of home, social media and PR. Timberland is also engaging the global community to be heroes for nature through a series of tree planting and greening events.
.
TECH STEPS UP AS A FORCE FOR GOOD - AND PROVES LONG-FORM STORYTELLING ISN'T DEAD
More and more businesses have chosen to lead with purpose by aligning with the United Nations’ Sustainable Development Goals (SDGs). With only a decade left to meet the ambitious targets laid out in the SDGs, businesses have to do the work and communicate their progress. Procter & Gamble has done just that.
In October, P&G announced it had already reached its 2020 goal of purchasing 100% renewable electricity in the U.S. and Canada. This accomplishment signifies a strong start as P&G looks toward its ultimate goal of purchasing 100% renewable electricity globally by 2030.
FUN, FESTIVE & FIERCE:
CELEBRATING DIVERSITY, EQUITY & INCLUSION
Brand experiences take communicating purpose to the next level. When done right, they create a deep emotional bond between audiences and brands. But how does a company execute a brand experience authentically? For United Airlines, whose purpose is "Connecting People. Uniting the World," it meant hosting its first-ever Drag Queen Brunch to celebrate the diversity of its employees and the people they serve. To attend the event, participants donated air miles to United's charity partner, The Trevor Project, a nonprofit that provides intervention and suicide prevention for LGBTQ youth.
WITH 2030 FAST APPROACHING, TALKING ABOUT PURPOSE ISN'T ENOUGH TO DELIVER THE SUSTAINABLE DEVELOPMENT GOALS
More and more businesses have chosen to lead with purpose by aligning with the United Nations’ Sustainable Development Goals (SDGs). With only a decade left to meet the ambitious targets laid out in the SDGs, businesses have to do the work and communicate their progress. Procter & Gamble has done just that.
In October, P&G announced it had already reached its 2020 goal of purchasing 100% renewable electricity in the U.S. and Canada. This accomplishment signifies a strong start as P&G looks toward its ultimate goal of purchasing 100% renewable electricity globally by 2030.
STIRRING UP CONVERSATIONS ABOUT EQUALITY
Brands are living in woke times—and employees know it too! Now, recruiting and retaining top talent hinges on addressing equal opportunity and accountability to build an inclusive workplace. Sharing what a company is doing to become an employer of choice is paramount to having success.
Bacardi did that during its Spirit Forward Women Empowerment Series by exploring timely topics such as representation, innovation and disrupting the status quo. The series featured a diverse set of voices and aimed to provide the tools, solutions, relationships and know-how to unleash the potential and advancement of women in hospitality.
HARNESSING PASSION TO BREAK THROUGH AND COMBAT PRESSING ISSUES
Brands are expected to take stands on issues central to their business. With this new normal, how can a brand break through the noise? Take a page from Timberland's book.
The outdoor lifestyle brand launched its largest-ever global campaign, "Nature Needs Heroes," which aims to plant 50 million trees around the world by 2025 and calls on consumers to join the movement by taking small, simple actions for a healthier planet. Harnessing the brand’s passion for nature and the energy of the fashion world, the campaign celebrates 12 eco-heroes who are making lasting change for the environment and their communities.
Since launching, the initiative has come to life through robust media activations across print, digital, out of home, social media and PR. Timberland is also engaging the global community to be heroes for nature through a series of tree planting and greening events.
.
TECH STEPS UP AS A FORCE FOR GOOD - AND PROVES LONG-FORM STORYTELLING ISN'T DEAD
TECH STEPS UP AS A FORCE FOR GOOD - AND PROVES LONG-FORM STORYTELLING ISN'T DEAD
TECH STEPS UP AS A FORCE
FOR GOOD - AND PROVES LONG-FORM STORYTELLING
ISN'T DEAD
Marketers have long been told that an average user's attention span is eight seconds. Many best practices suggest making content as concise as possible. HP defied this logic with a long-form story on how iOrthotics is using its 3D printers to help patients gain the ability to walk or improve their mobility.
The story follows Christopher, an 8-year-old boy from Australia, as he takes his first steps since he was weakened by a stroke. Dean Hartley, podiatrist and co-founder of iOrthotics, sums it up best when he says, "This is why we do it. You see that smile on his face. Then you see the smile from the parents. It’s amazing."